{"id":10895,"date":"2025-05-22T13:41:58","date_gmt":"2025-05-22T13:41:58","guid":{"rendered":"https:\/\/www.virtualregatta.com\/?p=10895"},"modified":"2025-05-23T09:01:27","modified_gmt":"2025-05-23T09:01:27","slug":"activation-territoriale-virtual-regatta-la-reunion","status":"publish","type":"post","link":"https:\/\/www.virtualregatta.com\/en\/activation-territoriale-virtual-regatta-la-reunion\/","title":{"rendered":"The territories sail on Virtual Regatta: Setting course for Reunion Island\u00a0"},"content":{"rendered":"<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At Virtual Regatta, the races are never just courses on a map. They tell stories, they take you on a journey. And sometimes, they highlight incredible, very real places. That's the whole idea behind our territorial activations: to create gaming experiences that take you somewhere else. We strive to help you discover destinations that are well worth a visit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In May 2025, it's <strong>Reunion Island<\/strong> it's Cape Verde that takes centre stage, thanks to a partnership with <strong><a href=\"https:\/\/www.tco.re\/\">the Territoire de l'Ouest<\/a><\/strong> and the <strong>Globe 40 - Sur la route du Territoire de l'Ouest race.<\/strong>A mythical crossing from Cape Verde to the intense island, revisited on Virtual Regatta Offshore, for all lovers of sailing, strategy and new horizons.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>An experience of gaming... and discovery<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, you're setting off in a Class40. Yes, you're optimising your route, the weather and your fleeces. But this time, you're also invited to discover a unique territory. Between <strong>turquoise lagoons<\/strong>, <strong>majestic cirques<\/strong> and <strong>Creole traditions<\/strong>, <strong>Reunion Island<\/strong> invites itself into your race.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gameplay remains faithful to what you love, but the world around the race has been given a new story. The experience is enriched by a setting, a culture and an imagination that we invite you to explore. And for us, it's an opportunity to put our platform to work on projects that make you dream.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-2-1024x1024.png\" alt=\"class40 la r\u00e9union\" class=\"wp-image-10904\" srcset=\"https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-2-1024x1024.png 1024w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-2-300x300.png 300w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-2-150x150.png 150w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-2-768x768.png 768w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-2-1536x1536.png 1536w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-2-12x12.png 12w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-2.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-3-1024x1024.png\" alt=\"\" class=\"wp-image-10905\" srcset=\"https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-3-1024x1024.png 1024w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-3-300x300.png 300w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-3-150x150.png 150w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-3-768x768.png 768w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-3-1536x1536.png 1536w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-3-12x12.png 12w, https:\/\/www.virtualregatta.com\/wp-content\/uploads\/2025\/05\/class40_lareunion_BoatHD-3.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>What's behind the start of your race<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership with <strong>on La R\u00e9union<\/strong>It's also an example of what can be created with local institutions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A made-to-measure race, part of the VR Offshore calendar&nbsp;<\/li>\n\n\n\n<li>Special packaging (emails, visuals, stories, articles)&nbsp;<\/li>\n\n\n\n<li>Adapted storytelling to combine play and inspiration&nbsp;<\/li>\n\n\n\n<li>Greater visibility in the game and on our networks&nbsp;<\/li>\n\n\n\n<li>And a common goal: to help people travel differently&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For the players, it's a new challenge, with a new setting. For the partners, it's a modern and positive way of talking about their region.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>When brands become part of the world of video games<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">More and more brands are choosing video games as a way of communicating in a different way. On Virtual Regatta, as elsewhere, integration is natural, contextual, non-intrusive - but above all useful and engaging for players.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These activations create value at every level:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For players: they enrich the experience, adding meaning, variety and fantasy.\u00a0<\/li>\n\n\n\n<li>For brands: they allow you to express yourself in an immersive setting that has a far greater impact than traditional advertising.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The most effective strategies include :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advergaming, or the creation of games or integrated content designed for a brand, makes it possible to combine image, universe and engagement in a fun and immersive way.\u00a0<\/li>\n\n\n\n<li>Contextualised partnerships, such as those we are developing with the regions, give rise to unique experiences that are 100% integrated into the gameplay, while showcasing a region through an immersive and engaging race.\u00a0<\/li>\n\n\n\n<li>Sponsoring e-sport events, or iconic races in our case, gives brands lasting exposure to a passionate, committed and loyal community.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It's communication through experience, not through interruption.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Video games for dreams and escapism<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These activities are a bridge between two worlds: the world of games and the world of discovery. They provide an immersive, interactive and memorable experience, at the crossroads of entertainment and travel.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's also our way of developing Virtual Regatta: by adding a touch of emotion and imagination to the competition and strategy.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Are you sailing with us again?<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Start of the race <strong><a href=\"https:\/\/www.virtualregatta.com\/en\/offshore-game\/?openrace&amp;763-1\">Globe 40 - Sur la route du Territoire de l'Ouest race.<\/a><\/strong> on 26 May 2025 at Virtual Regatta Offshore. We look forward to seeing many of you at this unique event.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you enjoyed this rather special race. You should know that it's the fruit of a real collective effort between our teams and the regions that want to take you on a different kind of voyage. That's what Virtual Regatta is all about: a constantly evolving space, where each race can become a platform for new partnerships, new regions, new stories to tell. And this is just the beginning.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Sur Virtual Regatta, les courses ne sont jamais de simples parcours sur une carte. Elles racontent des histoires, elles font voyager. Et parfois, elles mettent en lumi\u00e8re des lieux incroyables, bien r\u00e9els. C\u2019est tout le principe de nos activations territoriales : cr\u00e9er des exp\u00e9riences de jeu qui vous emm\u00e8nent ailleurs. On s&rsquo;efforce de faire d\u00e9couvrir, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les territoires naviguent sur Virtual Regatta : Cap sur La R\u00e9union\u00a0<\/title>\n<meta name=\"description\" content=\"Activation territoriale digitale : La R\u00e9union s\u2019invite sur Virtual Regatta. 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